LAMBRETTA V-SPECIAL OFFICIALLY ARRIVES IN INDONESIA
The pre-order season for Lambretta V-Special commences today. Limited unit of Lambretta V-Special will be ready to hit the road in August 2019. What are you waiting for, Lambretthusiast? Let’s order now. It’s official: Lambretta is back in Indonesia under the umbrella of PT Skuter Motor Indonesia (SMI) – the authorized distributor of Lambretta scooters […]
AIPA: Bridging the Gap Between ASEAN and the Peoples of ASEAN
Aspiring to become the true voice of the peoples of ASEAN, the ASEAN Inter-Parliamentary Assembly (AIPA) promotes the principles of human rights, democracy, peace, security and prosperity in ASEAN The ASEAN Inter-Parliamentary Assembly (AIPA) is the sole regional parliamentary organization associated with ASEAN. Established on 2 September 1977, AIPA aims to encourage understanding, cooperation and […]
Implementing Multi-Brand Strategy in Indonesia, Plateno Group Presents The Eastern LAVANDE Bojonegoro
After introducing 7Days Premium in 2018, Plateno Group finally presents LAVANDE and the Group promises that more hotel brands are coming to Indonesia. Plateno Group is strengthening its commitment to revolutionize the future of the hotel industry in Indonesia by presenting The Eastern LAVANDE Bojonegoro, introducing its mid-scale hotel brands and localizing its customer-oriented strategy. […]
Rebranding?
What comes into your mind when we talk about rebranding? There are several successful rebranding stories, including Fujifilm, Burberry, Gucci, Monami Bakery and more. Not everyone is a fan of rebranding. It could be tricky, especially for those die-hard fans that refuse big changes. Rebranding something that people love and comfortable with already can be […]
Yay its Friday! Let’s watch some movies
Communications industry is very diverse. It involves writing, media relations, community outreach, brand image, social media and the list goes on. It gets a little challenging when someone comes to you and asks, “What does Public Relations do?”. Because you can never take a shortcut when explain about what a Public Relations practitioner does. So, […]
More Love and Less Paperwork for this Valentine’s Day? You sure?
Love is in the air, month of romance. That is what Valentine day is all about. Celebrated on 14 February, countries around the world popularize Valentine’s day with gift exchanged between their loved ones, all in the name of St. Valentine. The 2018 “Mastercard Love Index” found out that Asia Pacific’s consumers’ romance is still […]
The Power of Video Marketing, Let’s Start Rolling
Hi everyone, have you seen our collaborated video with Genspirasi yet? About a few months ago, we decided to create a video about our background and public relation in general. It wasn’t an easy decision, since we are more of ‘behind-the-scenes’ people. Nevertheless, we strongly believe that it is important to put a face to […]
Google, how to make great content that does not only speak volume but also ‘speakable’?
Halo semua. Perkenalkan, saya Carissa. Tulisan ini sekaligus menjadi official blog entry pertama di rumah virtual E&CPR. Faktanya, fitur ‘blog’ di website ini memang baru sempat terjamah (read: this feature has been pretty much neglected) karena tahun lalu kami banyak diberi kesempatan untuk berbagi cerita-cerita inspiratif dari brand yang telah percaya pada kami. Jadi, kami […]